Their Dream or Yours?

Issue #022 | June 6th, 2025

In partnership with

Hey, Will here...

STOP THE MADNESS!

Alright, let's cut through the BS for a hot minute.

How many times have you caught yourself red-handed... clicking "buy now" on yet ANOTHER course, sitting through some guru's 3-hour webinar marathon, or downloading the latest "millionaire's secret sauce" PDF... all while secretly praying THIS is the one that finally cracks the code?

If you've lost track of the number, welcome to the club, along with pretty much everyone else.

But here's the gut punch nobody wants to admit...

You're Not Building Your Empire - You're Funding Theirs!

Listen, I've been down this rabbit hole more times than I care to admit. Hell, I probably own more courses than a small library has books! And yeah, some of them taught me a thing or two...

But here's what really gets me fired up:

NONE of them was the magic bullet I thought they'd be.

You know what I discovered?

While I was busy collecting courses like Pokémon cards, the REAL money-makers were out there actually DOING stuff. Simple stuff. Boring stuff, even.

And that's when it hit me like a freight train...

The "Holy Grail" Isn't What You Think It Is!

➡️ The Guru Gold Rush

What Gurus Don't Tell You…..

We're living in the golden age of transformation sellers—brilliant marketers who've mastered the art of packaging dreams.

But here's what nobody talks about...

The real genius isn't in what they're teaching. It's in what they're SELLING.

Look, Tony, Russell, Dean, Frank, and Alex have genuinely changed lives. Their success stories are real. People really have built million-dollar businesses following their systems.

But here's what keeps me up at night...

For every success story on their sales pages, there are hundreds—maybe thousands—who invested their hopes and hard-earned money, only to end up more frustrated than when they started.

Here's their playbook (and the hidden costs):

✅ The "I made $47K in 24 hours" (but what about the 500 who tried and made $47?)

✅ The 3-hour "free" webinar (while you sacrifice family time)

✅ The "Only 27 spots left!" urgency (and the credit card debt that follows)

✅ The "$10,000 value" bonus stack (if you had time to use it all)

✅ The supportive community (that can't replace the income you need NOW)

The Silent Math Nobody Mentions:

While gurus get rich selling shovels, most shovel-buyers are still digging... and coming up empty.

It's not that the systems don't work; many do, but they don't work for most!

The problem?

Most people don't have the time, energy, or resources to make them work.

They're juggling day jobs, family responsibilities, and financial pressures while trying to build their empire in stolen moments.

The real cost isn't just the money—it's the opportunity cost, the family time, and the crushing weight of feeling like you're failing when everyone else seems to be winning.

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➡️ The “Hidden” Cost

The TRAP: More Tools, Same Results….

Here's what never makes the highlight reel:

You've got more digital tools than Home Depot, but your bank account looks like a ghost town.

Your computer is packed with more courses than Netflix has movies. Your bookmarks are bursting with "game-changing" PDFs. You've got templates, checklists, and "proven blueprints" everywhere.

But here's the kicker: Your income hasn't budged.

The Christmas Morning Effect

There's that rush when you hit "Buy Now" on the latest course. You genuinely believe THIS is the missing piece that'll finally make everything click.

You download it, watch a few videos, feel motivated...

Then life happens. Work gets crazy. Kids need attention. Bills need paying.

Here's What Separates Winners From Wishers:

Successful people don't have more courses or better tools. They don't even have more time.

They just picked ONE thing and stuck with it until it worked.

While you're collecting your 47th course, they're on month 6 of implementing course #1. While you're waiting for the "perfect" system, they're making imperfect progress with an imperfect plan.

The brutal truth:

Every time you're in "learning mode" instead of "doing mode," you're not just spending money—you're trading your future for someone else's present.

Most courses actually work... if you put in the work. The problem isn't the system or the guru.

The problem is you keep switching horses mid-race.

Time to change the game and move the needle!

Look at your course collection right now. Pick ONE—the one that made the most sense when you bought it.

Now delete the rest. Unsubscribe from the other gurus. Stop the collecting madness.

Your dreams aren't waiting for the perfect system. They're waiting for you to work the system you already have.

➡️ Your Reality Check!

Are you building or just buying?

Time for a little more brutal honesty. "Oh Crap" Moment Checklist:

□ Your course, tool, etc., library is bigger than your bank account.

□ You get more excited about "limited-time offers" than your own business wins.

□ Your downloads folder is a graveyard of unused "game-changing secrets."

□ You jump on every hot launch, but your projects collect dust and are lost in space.

□ You've spent more on “shovels and stuff” this year than you've made implementing them to move the needle in your business.

If you're checking boxes...Congratulations!

You've Been Promoted to Chief Funding Officer of Someone Else's Dream.

But here's the thing - you're not broken, you're just stuck in the wrong game.

You have everything you need to succeed! Remember that course you purchased six months ago? It was so promising before life got in the way!

Now's the perfect time to finish it—it can truly make a difference in both your business and your life! That's your golden ticket.

You already have everything you need!

You need to stop collecting and start connecting - your knowledge to action, your dreams to reality.

The mansion-building stops today. Your empire-building starts now.

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➡️ Psychology Behind the Madness

So why do we keep hitting "BUY NOW" like it's a slot machine?

Because our brains are wired to sabotage us:

✅ The Safety Blanket Effect - Templates feel safe. Your vision? Terrifying.

✅ The VIP Treatment - Gurus make you feel special and chosen. That hits different when you're doubting yourself at 2 AM.

✅ Productive Procrastination - Buying courses feels like a form of progress. Actually making sales calls? That's scary work.

✅ The "Worked for Them" Fantasy - You think the same system + you = same results. But you're not them.

But here's what the gurus don't want you to realize: Your "crazy" idea is actually a wonderful competitive advantage!

That unique way you have of explaining things? It’s your special secret sauce! And your unconventional approach? That's precisely what will make you truly unforgettable!

The world doesn't need another carbon copy of someone else's success.

It needs the original version of YOU.

Your unique perspective, your personal story, and the way you connect the dots—that's pure gold. Stop trying to fit into someone else's mold when you were meant to break it.

And THAT'S where the real magic happens.

➡️ Your Wake-Up Call

No more comfort zone. Let’s do this now!

Take 5 minutes to write a letter to your future self, five years from today. Fill in the blanks below.

StartSmart™ Power Prompt: (Copy & paste this into your favorite AI Assistant)

“Dear [Your Name]: It’s five years in the future, and here’s the life I’ve built:

I live in: [insert your ideal environment or lifestyle]

  • My work/business looks like: [insert what you're doing and who it impacts]

  • What drives me is: [insert your core passion or purpose]

  • I’m most proud of: [insert achievement or transformation]

  • I stopped chasing: [insert what you let go of]

  • I finally said “no” to: [insert limiting belief or external pressure]

  • I started leading by: [insert new action, principle, or truth]

To move toward this future, here’s what I will do this week:

  • One bold, uncomfortable action I will take: [insert it]

  • I will share this with: [insert person or group for accountability]

INSTRUCTIONS TO AI ASSISTANT:
Once I fill this out, reflect back to me a 3-part action plan based on what I wrote:

  1. Write me a letter recapping my future.

  2. A focused next step for this week

  3. A mindset shift I should adopt

  4. One piece of encouragement to keep me aligned with my vision

If anything is unclear or you need additional details to enhance your response, please don't hesitate to ask me for clarification.”

➡️ Stop Outsourcing Your Brilliance

Here's what separates the dreamers from the doers:

Builders unsubscribe.

Your Mission This Week (If You're Ready to Get Serious):

Pick three gurus or things that've been filling your head with noise and drowning out your voice. Hit unsubscribe. Right now.

Every minute you would've spent consuming their content, invest it in YOUR stuff - building, testing, or just dreaming without someone else's voice in your head.

Watch what happens. Your voice gets LOUD, fast.

➡️ It’s Your Goldmine — START DIGGING!

Look—nobody ever built a legacy with a garage full of shovels and nothing to show for it.
You’ve got enough tools. You don’t need another course, another hack, another guru.

You need courage to dig your gold, in your own way.

Your move:

  • Run the Shovel Test.

  • Write your Power Prompt letter.

  • Share your commitment and breakthrough with others.

  • Stop funding someone else’s dreams—and start building your own.

The world doesn’t need another collector. It needs YOU—fully awake, fully original, and finally in charge.

Either Make Moves or Make Excuses…..

You already know what matters. Prove it with real action now.

Your future is shaped by the doors you choose to open.

  • The world isn’t waiting on you.

  • The winners definitely aren’t waiting on you.

  • And neither should you.

So what’s it going to be?

Wallow in the shallow end, or dive into the deep end?

You know the answer. Now make your move.

🔥 Want More Magic: Join Our StartSmart Exchange Community Here!

Until then, Think Big, Play Smart, and Build Strong.

To your success,

-Coach Will

Please let me know if you have any comments or require assistance. I read everything; you never know what doors might open from a simple conversation.

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