Hey, Coach Will is in the house!

Building a business can feel like solving a Rubik's cube in the dark while riding a unicycle. I've been there, survived that, and got the slightly sweaty T-shirt.

Let me share something that changed everything: Back in 2008, I was juggling three or more "brilliant" business ideas, working 80+ hour weeks, and getting nowhere fast.

Then, my long-time mentor, Gordon, asked me one question that changed everything: "What if you focused on the one thing you're already great at?"

Mind. Blown. 🤯

That question led me to ditch my "jack of all trades" approach and focus on what I did best - simplifying complex business concepts for entrepreneurs. Within 90 days, the business was back on track, income doubled, and, more importantly, my stress level halved (my Doctor was quite pleased).

On my journey to building a global business and helping many others do the same, I've learned that Success leaves clues. With the right game plan (plus our secret weapon: AI), you can skip the "figuring it out" phase and jump straight to the "making it happen" phase.

The best part? You don’t need……

• A fancy website

• A huge social media following

• Years of experience

• A complex business plan.

You just need clarity, focus, and jump into imperfect action.

I call it the "Success Stack": Your Superpower + Clear Vision + Market Need + Your Unique Twist = 🎯 Profit

Think of it like this - your superpower might be something you take for granted. Maybe you're terrific at explaining tech to non-tech people or have a knack for simplifying complex topics. That's your golden ticket!

Quick Exercise: Grab your phone, set a 5-minute timer, and answer what lights you up, what problems you see around you, and how you'd solve them differently. It's as simple as that.

Here's the liberating truth: Your first idea doesn't need to be perfect. Even Amazon started as an online bookstore!

The key is to start with what you know and let your business evolve based on what your customers want.

Remember: The best time to start was yesterday. The next best time? Right now.

Let’s get started! (jumpstart things with a bit of AC/DC mood music)

Step 1 - Ask yourself: “What’s Going to Take to Make Me Money?

Do you know what's funny? It's the fact that most people dedicate more time and effort to selecting a show or movie to watch on Netflix than they do to choosing a business idea that could potentially shape their future. There is no plan, just a plan to fail!

Let’s fix that……

Here's the secret sauce recipe: Using your Superpowers, Having A Clear Picture of Where You’re Going, Giving What People Need, and adding your Special Twist will get you ahead of the line!

Think about it:

• What are you already awesome at? (Even if it's just making killer spreadsheets!)

• What makes people say, "Ugh, I hate dealing with this..."?

• How can you solve it in a way that makes people go, "Shut up and take my money!"?

Reality Check: Did you know most successful business owners pivoted their original ideas at least once? That's right - you don't have to get it perfect from day one!

Step 2 - What’s The Make It Happen Game Plan?

You know that feeling when someone mentions "business planning," and your brain immediately goes "NOPE!" and starts thinking about what's new on Netflix? Yeah, I've been there too.

What if I told you we could make this whole planning process fun?

🎯 Think of it as building Your Dream House in The Sims. (Stay with me here; this is going somewhere good!)

Instead of some stuffy 50-page document that'll collect digital dust in your Google Drive, we're creating your business blueprint - the fun way!

Here's What We're Cooking Up:

1. Your "Perfect Customer" Profile (AKA: The "These People Are My Goto!" List) • Who are they really? • What keeps them up at 3 AM? • Why would they think you're the best thing since wifi?

2. Your "Secret Sauce" Strategy (Because Nobody Wants to Be Just Another [Insert Business Type]) • What makes you different? • Why should people pick you? • What's your unique twist?

The most successful businesses aren't always the "best" - they're often just the most memorable!

3. The "Show Me The Money" Plan (Because Your Landlord Doesn't Accept High-Fives as Payment) • Main money-maker offers • Bonus revenue boosters • Future cash flow dreams

Pro Tip: Start with one solid offer that makes your ideal customer say, "TAKE MY MONEY!" We'll build from there.

4. Your "Get It Done" Game Plan (The "How We're Making This Happen" Part) • Daily must-dos • Weekly big moves • Monthly game-changers

Remember: The best plan is the one you'll actually use. Make it yours, make it fun, make it happen!

Step 3 - Business 24/7 While You Sleep? 🌐

Listen up…. because this is where things get exciting... Your online presence isn't just some fancy digital business card – it's your round-the-clock money-making machine! While catching those Z's, binge-watching your favorite show, or sipping margaritas on the beach, your digital presence is hustling for you. Think about it: 

• Your website greets prospects at 3 AM (without the grumpy face!)

• Your social media is charming potential clients during lunch breaks

• Your email sequences are nurturing leads while you're at the gym

• Your content is solving problems even when you're on vacation.

Here's the million-dollar truth: 👇

Most business owners treat their online presence like a part-time intern, but here's how to turn it into your star performer:

1. Your Website: The MVP (Most Valuable Platform)

• Make it scroll-stopping amazing (but keep it loading faster than a caffeine addict's coffee order)

• Write copy that makes people think, "Are you reading my mind?!"

• Add calls-to-action that are harder to resist than pizza at midnight

2. Content That Converts:

• Blog posts that solve real problems (not just fluff pieces about your cat... unless you're a pet blogger!)

• Videos that make people stop scrolling and start watching

• Emails that get opened faster than Amazon packages

3. Social Proof Central:

• Testimonials that read like love letters from happy clients

• Case studies that are more compelling than your favorite Netflix series

• Results that make skeptics say, "Where do I sign up?"

🔥 Power Move: Set up an automated welcome sequence that turns visitors into leads while you're living your best life. It's like having a clone of your most charming self working 24/7! Check out Highlevel as a goto platform to turn those leads into sales, all using your own AI Team!

Quick Reality Check: Your competition is probably still doing the bare minimum online. This is your chance to jump to the top of the class.

Remember: Your online presence should earn you money while you make memories. Let's turn that digital real estate into your hardest-working team member!

Step 4 - The "Work Like a Boss” (Not a Zombie)🎯

Hey there, overworked entrepreneur!

Let's talk honestly about productivity—the kind that doesn't require sacrificing your social life or maintaining coffee 24/7.

Here's the truth bomb: You didn't start this business to become a slave to your to-do list. Remember those dreams about:

• Finally, having a life outside of work

• Taking random weekday adventures

• Watching Netflix without guilt

• Having dinner without checking emails

Here's what changed my game completely...

I started treating my workday like a video game (stay with me here).

• Power-Up Hours (Your best 2-3 hours for money moves)

• Robot Time (Let automation handle the boring stuff)

• Recharge Zones (Yes, breaks are mandatory!)

Your Quick-Win Challenge: Guard your best two hours tomorrow like they're the last cookies in the jar—no emails, no phone, no "quick checks" - just pure focus on what matters.

Remember: You're building a business to have a life, not letting your business become your entire life.

Step 5 - 💰 Let's Make Money Fun (Yes, Really!)

Can we talk about the M-word for a second? You know... money? That thing we all want more of but hate tracking?

Look, I get it. Looking at your numbers probably sounds about as fun as watching paint dry while doing your taxes. But what if I told you it could be... dare I say it... enjoyable?

Here's the deal - stop treating your finances like a scary monster under the bed and start treating them like your high score in a video game!

The Only Numbers You Really Need to Track: • Customer Cost (How much you spend to make friends) • Customer Value (How much those friends love you) • Money In (The fun number!) • Money Out (The necessary evil)

🎯 Your 15-Minute Money Challenge: Grab your beverage of choice, put on your favorite playlist, and look at ONE number—just one!

You are not allowed to become overwhelmed.

Remember: Your business finances are just numbers telling you a story. Make it a bestseller!

Step 6 - 🤖 Transform Your Business with AI (Without the Headache)

Let's talk about making AI work for you, not the other way around.

Quick story: Last month, I watched a client go from spending 4 hours daily on email to just 30 minutes. How? She stopped being a human email robot and let AI handle the heavy lifting. Now, she's growing her business instead of drowning in inbox zero.

Here's the deal - AI isn't about replacing you. It's about giving you superpowers to:

• Generate leads, book appointments, and get sales!

• Answer phone calls 24/7 while you sleep

• Handle customer engagement, follow-up questions, and support

• Create engaging content in minutes, not hours

• Analyze your numbers without spreadsheet anxiety

• Keep your schedule running like clockwork

Let's make this super practical:

Customer Service Magic: Use AI to handle your most common questions about:

• Connecting with leads

• Pricing and packages

• Booking and scheduling

• Product details

• Follow-ups

This week’s 15-Minute Challenge: Pick ONE repetitive task eating your time. Just one! Let's automate it today.

Remember: Every minute saved is a minute you can spend growing your business (or maybe even taking a lunch break—revolutionary, right?).

Let's make this happen!

Also, Next week, I'll share how one of our members went from "confused and stuck" to "booked and blessed" in 60 days. (Spoiler: It started with this exact process!)

P.S. Seriously, do that 5-minute exercise right now. You might be sitting on a gold mine without even knowing it!

🤝 Join Our Tribe of Action-Takers

Do you know what makes this community unique? It's not just me talking to you—we all share, grow, and win together. And I want to hear your story.

🎯 This Week's Hot Question: "What's the ONE thing keeping you up at night about your business?" (And don't say coffee... though I'm guilty of that too! 😉)

Drop me your feedback: 👉 Hit reply to this email (I read every response) 👉 Jump into our private StartSmart Community and share, learn, and grow!

Why share? Because: • You might help someone facing the same challenge • Our community often has solutions you haven't thought of • Your story could be featured in next week's spotlight • Sometimes just putting it in words makes the solution clear

🔥 Where The Magic Happens: Join the StartSmart Exchange Community Here!

Remember: The most successful solopreneurs aren't lone wolves but part of a pack. And this is your pack.

StartSmart Today! Join Now!

-Coach Will

Also, please reply and tell me what's currently challenging you. I read everything; you never know what doors might open from a simple conversation.